Functional fashion is one of the fastest growing trends in the industry today. We are thrilled to see Today.com covering one of the most important functional aspects, sun protection!
The standard white cotton T-Shirt has a sun protective rating of only UPF 5, which is the equivalent of using a sunscreen with SPF 5....why would you bother, right?
Sun protective clothing provides a minimum of UPF 30, and fortunately for all of us style is becoming the new trend. We design collections with the highest sun protective rating of UPF 50+ and designed to fit into your everyday wardrobe.
We are incredibly honored to be included Today.com's prestigious line up of brands.
Check out the full article here: 7 stylish ways to dress your whole family in sun protection