About Live by Being
BEING is a handcrafted line of small batch, organic and vegan bath and body products based out of the Pacific Northwest.
BEING was born out of an intention to help people claim their right to take care of themselves. In this volatile world with ever-surging responsibilities, it’s easy to put yourself last and become disconnected. BEING is about taking the time and space to perform ritual, whether it’s mindfully treating the skin or feeling the embrace of fragrant hot bath waters, as ritual leads to being present. When being present, life isn’t just something that’s passively observed, but experienced fully, allowing you to have a sense of purpose and the clarity of mind to achieve it.
Nutrient-rich ingredients of the highest quality have been thoughtfully selected for their curative properties using a holistic approach designed to indulge the senses and responsibly care for the skin.
Minimalist + impact-free + socially responsible:
BEING is the passion project of Cynthia Cortina, a former marketing manager who was inspired to deliver wellness and indulgent experiences to others after facing her own bout of exhaustion in a demanding advertising career.
She would oftentimes work feverishly through the night and into the morning in her Madison Avenue office, while daydreaming about disappearing off the grid and escaping to a sleepy provincial village in France. She didn’t speak French, so to combat the ill-effects of stress, she took to the spa and found that the occasional massage was a great antidote, but a temporary patch. The best medicine was a daily dose of self care that didn’t involve chemical-infused treatments.